Nomad • 2022 • Design Leadership • UX Research • UX / UI • Product Stategy
The exchange rate between the US Dollar and the Brazilian Real is a major pain point for Brazilians. Because of that, many of our clients end up not fully enjoying their international travel experience — often because they don't have all the money upfront to buy dollars before or during the trip. With that in mind, we introduced the Installmet Feature: an option to buy US Dollars and pay in installments with a credit card.
We created a new payment method that allowed our clients to buy US Dollars with their credit card and made it easy for them to access the feature through key interfaces and touch points thoughout the app.
I lead the Research and Product Design endeavours by conducting exploratory inverviews, usability testing, data collection and analysis and collaborating with the designers in my team to craft experiences that allowed travelers to buy US Dollars with their credit card.
Installments represents 5% of the gross revenue;
Over US$ 34MM transactions in installments;
40% of the installments transactions are from recurrent users;
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